Facebook es para narcisistas (Soraya Mehdizadeh)



Una investigación de la doctora Soraya Mehdizadeh, de la Universidad York de Toronto, publicada en "Cyberpsychology, Behavior, and Social Networking" (16 de Agosto de 2010), revela que los jóvenes encuentran en Facebook un poder del que carecen en la vida real. Esta investigación revela que existe una correlación positiva y significativa entre el narcisismo y el contenido auto-promocional de la citada red social, especialmente en lo que se refiere a las secciones "foto de perfil", "tus fotos", "estado" y "comentarios."


To cite this article
Soraya Mehdizadeh (2010). "Self-Presentation 2.0: Narcissism and Self-Esteem on Facebook." Cyberpsychology, Behavior, and Social Networking, 13(4): 357-364. doi:10.1089/cyber.2009.0257.

Datos de la autora:
Soraya Mehdizadeh, B.Sc.
Department of Psychology, York University, Toronto, Canada.
Address correspondence to:
Soraya Mehdizadeh
16 Foot Hills Rd.
Maple, Ontario L6A 2V6
Canada
E-mail: sorayam@yorku.ca

Abstract
Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com. Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed.


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